E-commerce / SEO
RecycleOldTech.com
A nationwide directory of certified electronics recycling centers, with an automated content and SEO pipeline behind every city and state page.
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The problem
What was wrong
People who want to recycle a laptop or a TV search by city, and the results are thin lists, dead links and centers that closed years ago. A useful directory has to cover thousands of places and stay current, which is too much to do by hand.
What we built
What we built
- A discovery and classification pipeline that finds recycling centers, fetches their details and removes stale records.
- City and state pages generated from a Supabase database, with city descriptions drafted by an LLM and run through fact-check scripts.
- Leaflet maps on location pages and a search page for visitors who already know where they are.
- Claim pages so a center can correct its own listing, with an email route for submissions.
- A build tuned for a very large static site: prefetched data, batched pages and concurrency limits.
Stack
What it runs on
- Astro
- Supabase
- Leaflet
- OpenAI and Gemini APIs
- Vercel
- Amazon Associates
Results
The numbers
10,000+
Monthly visitors
85
Top-10 rankings
87.5%
Search traffic from Bing-family engines
4,561
Pages in sitemap
What we'd tell another builder
One lesson
Check your numbers in more than one tool. Ahrefs estimates this site at about 200 organic visits a month and our own analytics records over 10,000. The tool models Google, and most of this site’s search traffic comes from Bing.
From the blog
Further reading
AI Integration
We Ran Our AI-Readiness Scanner on Our Own Sites. Here's What It Found.
We pointed our free AI-readiness scanner at the seven sites we run. One was blocking AI crawlers without us knowing, and none had an llms.txt.
Read the postSEO
Why Most of Our Search Traffic Comes From Bing, Not Google
83% of RecycleOldTech's search visitors and 99% of eBikeLocal's come from Bing-powered engines. Here's the data, why SEO tools miss it, and what we changed.
Read the postWant something like this?
Tell us what you're working on and we'll figure out the right approach together.
More work
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